Mars, Incorporated Donates $5 Million for Smithsonian's American Business Exhibition
Mars, Incorporated Donates $5 Million for Smithsonian's American Business Exhibition
The Smithsonian Institution has announced a $5 million donation from Mars, Inc. to fund an exhibition on the history of American business and innovation from the mid-1700s to the present.
The exhibition, "American Enterprise," is scheduled to open in 2015 in the National Museum of American History's West Exhibition Wing, which, following renovations, will be named the Mars Hall of American Business in recognition of the gift. Plans for the exhibition include conveying the drama, breadth, and diversity of the country's free-enterprise heritage, as well as its benefits, failures, and unanticipated consequences, through four eras: the Merchant Marketplace (1770s-1850s), the Corporate Marketplace (1860s-1930s), the Consumer Marketplace (1940s-1970s), and the Global Marketplace (1980s-2010s).
"Mars, Incorporated is proud to partner with the Smithsonian's National Museum of American History on this important exhibit that honors the growth and innovation of American business and entrepreneurs," said Mars, Inc. president Paul S. Michaels. "The exhibit will provide examples of how U.S. companies and individuals have fundamentally, and positively, changed the way the world works and be a source of inspiration for future generations of business leaders and entrepreneurs."
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