Posted on November 21, 2012

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Youth Social Media Coordinator

Objective: To develop and implement PETA's youth-focused social-media and online-activism initiatives

Position Responsibilities and Duties:

• Manage PETA's presence on our youth social-media accounts
• Write animal rights–related content for PETA's youth websites (peta2.com and PETAKids.com)
• Create and carry out marketing plans for promotions of online content
• Negotiate partnerships, sponsorships, and discounts with companies
• Research and explore new promotion possibilities and Internet technologies
• Keep up with youth trends and interests
• Perform any other duties assigned by the supervisor

Requirements:

• College degree in a related field or equivalent experience
• Minimum of two years of professional social-media and online-marketing experience
• Demonstrated knowledge of and interest in youth culture
• Proven interest in and strong working knowledge of the Internet
• Extensive knowledge of animal rights issues and PETA campaigns
• Proven ability to conduct and analyze marketing research
• Sophisticated understanding of the creative process
• Demonstrated ability to comfortably create and deliver presentations, address and overcome objections, and negotiate and close deals
• Demonstrated excellent written and verbal communication skills
• Proven excellent project-management, strategic-thinking, and analytical skills
• Excellent organizational skills and attention to detail
• Self-starter with a proven ability to work both independently and as part of a team
• Proven ability to handle multiple tasks, prioritize work, work well under pressure, and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization