Posted on December 6, 2012
Membership and Annual Fund Manager
International Center of Photography
International Center of Photography - Membership and Annual Fund Manager
Position Title: Membership and Annual Fund Manager
Department: Annual Giving and Special Events/Development
Supervisor: Director of Annual Giving and Special Events
ICP is seeking a Membership and Annual Fund Manager to coordinate and manage the Membership and Annual Fund programs. ICP Membership accounts for approximately $500,000 in revenue each year with roughly 3,800 members. The Annual Fund raises approximately $200,000 each year in a variety of ways including direct mail, special giving opportunities, and an online campaign.
The Membership and Annual Fund Manager will spearhead ICP’s direct marketing appeals to a broad constituency and will be responsible for building ICP's base of supporters through the two programs. The Manager will run the Membership program and help a growing fundraising program identify, cultivate, and demonstrate the importance of annual unrestricted support by raising funds and awareness for the Annual fund through direct marketing, events, and social media. The Manager will work closely with the Development Services team to track membership data in the underlying database (currently Raiser’s Edge), and analyze trends to enhance ICP membership revenue through direct mail, marketing, and membership events. The Manager works closely with the Director of Annual Giving and Special Events to identify prospects for upgrading and stewardship opportunities.
The Manager will work to create an initiative in which members are encouraged to support the Annual Fund and vice versa, as well as to coordinate mailing schedules, recognition events, etc. so that Membership and the Annual Fund are in sync.
Perform comprehensive analysis and reporting related to all aspects of the Membership and Annual Fund programs. Use statistics to evaluate current returns and to make recommendations for program enhancements
Create incentives for upgrading and renewing; ensure a continuous flow of new members by working with the ICP Development Services team, list brokers, mailing houses, and cultural institution partners; Grow all levels of membership, particularly the entry levels ($75, $100, etc.) by creating a strong data and analysis driven membership campaign.
- Propose annual financial goals for the programs, and, when approved, ensure that these are met.
- With the Director of Annual Giving and Special Events, plan and create a strategic restructuring of the membership program, including an overhaul of current levels and benefits.
- Develop an incentive for ICP alumni to become Members and Annual Fund supporters, and grow that program over time.
- Develop and implement a strategic action plan with objectives, timelines and assessment components for the Annual Fund program including identification, cultivation, solicitation and stewardship of constituents.
- Integrate a growing annual fund into the larger development landscape at ICP.
- Plan and execute all aspects of ICP’s general Membership and Annual Fund programs to appeal to and benefit a wide range of individuals interested in photography and contemporary art;
- Create and manage a full range of benefits related to categories of membership (including but not limited to: invitations to openings, gallery talks with photographers, private collection visits, studio tours, guest privileges, etc.) insuring that these benefits are in line with benefits offered to other donor groups within ICP.
- Work with Director of Annual Giving and Special Events to identify and steward Members and Annual Fund donors.
- Write all Membership and Annual Fund solicitations and renewals, including special/individualized appeals for patron members. Ensure that these are mailed in a timely manner;
- Work with Development Services team to ensure that materials are mailed in a timely manner and on a consistent basis.
- Work with vendors on creation of design and text, and select premiums for direct mail and email campaigns for both programs.
- Initiate reprints and production of membership brochure, cards, guest passes, envelopes, renewals, etc.
- Develop at least three direct mail appeals per season. Strategize mailing lists and messaging.
- Oversee the planning, scheduling, and execution of all aspects of ICP’s Patron Level membership programs (gifts of $1,350 and $3,500); work closely with Director of Annual Giving and Special Events to monitor individual Patron members and engage them with ICP. Create a tracking system and stewardship plan with the Director of Annual Giving and Special Events.
- Work with Annual Giving Assistant on the FOCUS membership program.
- Work with Special Events Manager to arrange and execute all membership events; work with the Community Engagement team to promote membership sales on site.
- Undertake additional responsibilities as assigned.
Education and Training: Minimum Bachelors' degree. Ideal candidate has completed coursework or training in direct mail procedures, marketing, non-profit management, or a related field.
Work Experience: Minimum 5 years experience in membership and/or development, preferably with an arts/cultural/educational organization.
Skills and Abilities:
Understanding of current membership best practices in the cultural institution field; knowledge of direct marketing tools and the data analysis skills needed to predict trends and stay on top of them.
Exceptional attention to detail and deadlines.
Excellent communication skills and the ability to communicate (oral and written) quickly and persuasively to present a compelling case to prospects on the value of ICP Membership and support at all levels; Excellent writing skills, particularly for direct mail pieces.
Computer-literate, including current Microsoft platform (Word, Excel, Outlook, Powerpoint, Access) and Internet; Direct mail/marketing experience and high degree of proficiency with donor software tracking programs (e.g., Raisers Edge).
A highly developed ability to interact with a diverse constituency as well as a wide range of vendors.
Ability to see Membership and Annual Fund as their own related programs, and also to understand their roles within the larger institution.
Creative and energetic; excited about refocusing and reviving the existing Membership program, and enhancing the existing Annual Fund program.
Skilled at juggling and completing numerous detail-oriented tasks with changing priorities — ability to work independently and as part of a team in a dynamic and growing organization.
Physical Demands: Requires availability beyond regular office hours for openings and events on evenings and weekends.
Special Working Conditions: Must be capable of effective performance in tight and shared quarters.
The International Center of Photography (ICP) is a museum and school dedicated to the understanding and appreciation of photography. ICP’s programs include exhibitions, collections, and education and serve the general public, members, students, and professionals in the field of photography. ICP was established in 1974 by photographer Cornell Capa as an organization dedicated to “concerned” photography as an agent of change. The ICP School, with total annual enrollment at approximately 4,000, includes Community Programs, continuing education, full-time certificate and MFA programs, and a Library. The ICP Collection includes more than 100,000 works representing a unique history of photography and museum galleries serve an audience of approximately 150,000 annually. ICP has an international reputation as one of the world’s leading institutions dedicated to the photographic medium.
To apply, send résumé with cover letter and salary requirement in confidence to:
Director of Administration
International Center of Photography
1114 Avenue of the Americas
New York, NY 10036
No telephone calls please
The International Center of Photography is committed to Equal Opportunity Employment.