Posted on November 20, 2012

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Manager, Media and Marketing

The Rainforest Alliance (RA) is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Summary of Position: The Rainforest Alliance seeks an experienced Senior Manager of Marketing who, in partnership with our programs, will provide guidance and strategic leadership on development and implementation of marketing strategies for the Rainforest Alliance and its programs. The successful candidate will support the organization by developing effective messaging, promotional materials and campaigns for businesses that use the Rainforest Alliance seal and services.

Responsibilities:

Strategic marketing:

• Ensure that the organization’s marketing strategies have a consistent, clear message across programs;
• Support programs in the development and use of marketing strategies and tools that will help build demand for Rainforest Alliance Certified and/or Forest Stewardship Council certified products;
• Help programs define and implement strategies for continuing and expanding fruitful relationships with companies currently engaged in the Rainforest Alliance’s programs;
• Assist in the development of media outreach strategies that support the organization’s marketing and market development goals; and
• Identify opportunities and propose activities to capitalize on the potential for cross-program collaboration that will maximize the impact of demand-building strategies.

Campaigns and Messaging:

• Contribute to the development of marketing, promotional and media campaigns in conjunction with Seal and/or Service Using Businesses (SUBs) and Rainforest Alliance programs;
• Develop collateral and other materials in appropriate languages to help SUBs effectively communicate their relationships with the Rainforest Alliance;
• Develop training modules for SUB personnel to encourage understanding and promotion of the meaning behind the Rainforest Alliance and FSC seals and Rainforest Alliance services;
• Work with program staff to identify and develop needed sales tools and lead their design and production;
• Help prioritize and coordinate the Rainforest Alliance’s participation in events, fairs and conferences worldwide and guide development of display materials as needed.

Systems:

• Help all Divisions develop an efficient system for responding to requests from companies and tracking relevant information;
• Work closely with Departments and Programs to ensure proper review and use of the Rainforest Alliance logo; and
• Other duties as assigned by supervisor.

Qualifications:

• Eight years of proven experience in developing promotional, marketing, and/or advertising campaigns for companies of all sizes, including multi-nationals;
• Minimum of three years of supervisory experience;
• Related BA; MBA or advanced other marketing degree preferred;
• Superior communication skills in verbal and written English, with general ability to communicate in Spanish, French, German and/or other European language preferred;
• Proven experience in juggling multiple priorities in a fast-paced environment with frequent deadlines;
• Ability to plan ahead and collaborate with both internal and external colleagues with diplomacy;
• Budgeting and computer skills (MS Office);
• A commitment to our mission required and an environmental background strongly preferred.

To Apply: Please use our online employment application form or send your resume, cover letter and salary history to: