Posted on February 7, 2013

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Latino Marketing Coordinator

To promote animal rights for PETA campaigns in the Latino community through online initiatives

Primary Responsibilities and Duties:

• Write and develop animal rights–related content for PETALatino.com
• Organize and expand PETA's social-media efforts in the Latino community
• Manage PETA Latino's online community, fostering stronger relationships with PETA's Latino supporters
• Stay informed about Latino celebrity news and gossip, and cultivate celebrity relationships over social media
• Adapt language from the PETA US website and other literature to make relevant for a Latino audience
• Create and carry out marketing plans for PETA Latino's Web content
• Track and analyze Web traffic and the success of online campaigns and make changes in strategy accordingly
• Research and explore new promotion possibilities and Internet technologies
• Stay on top of current affairs and popular culture in the Latino community
• Work with PETA's Marketing Department to help develop and carry out social-networking activities for Latino outreach
• Represent the organization to the media in both English and Spanish
• Perform any other duties assigned by the supervisor

Qualifications:

• College degree in a related field or equivalent experience
• Minimum of two years of online marketing experience
• Fluency in Spanish (speaking, reading, and writing)
• Proven interest in and strong working knowledge of Latino culture
• Demonstrated extensive knowledge of animal rights issues and PETA campaigns
• Proven interest in and strong working knowledge of the Internet
• Sophisticated understanding of the creative process
• Proven ability to conduct and analyze marketing research
• Demonstrated exceptional written and verbal communication skills
• Proven excellent project-management, organizational, strategic-thinking, and analytical skills
• Demonstrated ability to work independently and as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Ability to deal with a variety of people in a professional manner
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization

Application Instructions

Please apply online: https://www.appone.com/MainInfoReq.asp?R_ID=670826