Posted on November 28, 2012

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Youth Marketing Coordinator

Position Objective:

To manage the development and implementation of peta2's online-marketing and promotional efforts

Primary Responsibilities and Duties:

• Develop content for peta2.com and PETAKids.com
• Direct peta2's online-advertising efforts (e.g., Google, Facebook)
• Direct the content of peta2's pages on social-networking sites (e.g., Facebook, MySpace, YouTube)
• Track and analyze the success of peta2's and PETA Kids' Web features and social-networking sites as well as overall site traffic
• Manage peta2's and PETA Kids' merchandise programs, including oversight of the following:
• Creation of new products
• Promotion of all peta2 and PETA Kids products
• Monthly sales reports for CafePress

• Prepare, write, and analyze the effectiveness of PETA's Youth Marketing Department's e-newsletters
• Research current trends in youth culture (e.g., social media, music, television, movies, fashion, sports) and ensure that the content on peta2.com always reflects these trends
• Handle the promotion of peta2 and PETA Kids Web content on youth-oriented message boards, social-networking sites, and blogs
• Assist with the development of youth-marketing campaigns, including contests and company partnerships
• Brainstorm new ideas for youth-marketing projects such as ads, Web features, social applications, and promotions
• Perform any other duties assigned by the supervisor

Requirements:

• College degree in a related field or equivalent experience
• Minimum of two years of marketing experience
• Demonstrated knowledge of youth culture, media, and social media
• Proven interest in and strong working knowledge of the Internet
• Extensive knowledge of animal rights issues and PETA campaigns
• Proven ability to conduct and apply marketing research
• Sophisticated understanding and appreciation of creative work
• Demonstrated excellent written and verbal communication skills
• Proven excellent project-management, strategic thinking, and analytical skills
• Excellent organizational skills and attention to detail
• Ability to handle multiple tasks, prioritize work, work well under pressure, and meet deadlines
• Self-motivation with the proven ability to work independently and as part of a team
• Commitment to the objectives of the organization

Application Instructions

Please apply online: https://www.appone.com/MainInfoReq.asp?R_ID=580007