Posted on March 11, 2013

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Marketing Coordinator

The Physicians Committee for Responsible Medicine is a nonprofit organization working toward compassionate and effective medical practice, research, and health promotion. For the last 27 years, PCRM has led the way for reforms of federal nutrition policies, and our clinical research programs are breaking new ground in diabetes, cancer, and other serious medical conditions. We have fought for an emphasis on prevention, higher ethical standards in research, and scientific advances in basic research and effective drug development. Over the years, we have taken on battles to end ethically questionable experiments involving children and inhumane animal experiments and have worked to improve science education. We have worked with physicians, federal regulators, politicians, researchers, educators, students, and concerned citizens. And we have so much more work to do.

PCRM’s Nutrition department executes numerous on-site, off-site, and on-line programs to educate health care professionals and the public about nutrition as preventive medicine and the health benefits of plant-based diets. The Marketing Coordinator will play an integral role in the planning and execution of PCRM’s Food for Life program as well as other nutrition-oriented initiatives. This is an excellent opportunity for someone with a marketing background who is seeking to put their skills to work advancing a lifesaving cause.

Essential Functions

Strategic branding, positioning of products/services, and development of marketing materials for the Food for Life (FFL) nutrition and cooking classes, trainings, continuing education events and special projects for PCRM-

• Responsible for all design matters for the marketing and communications functions of Food for Life programs.
• Essential team member for the development and execution of strategic marketing efforts for the FFL Cancer, Diabetes, Kids, Kickstart, and employee wellness classes to ensure high class attendance and visibility.
• Participate in marketing communications and promotions for PCRM’s educational events, including annual FFL Seminar, bi-annual trainings and the Educational Alliance Program.
• Update existing marketing products, including FFL class venue sales kits, brochures, and flyers.
• Coordinate the development of and draft content for PCRM’s nutrition email marketing programs including Recipe of the Week, FFL News You Need monthly e-newsletter, and FFL Employee Wellness quarterly e-newsletter.
• Conduct marketing research for programs and events, including the FFL program, which may include data entry, and related analysis in Access, Excel, or other tools.
• Research and compile content from multiple sources for the design and creation of marketing/educational materials.
• Track and evaluate marketing efforts and make recommendations for improved results.
• Liaise with FFL instructors and Educational Alliance Program partners to support their class promotion needs, including responding to requests, drafting content for promotional materials, coordinating the development print and online bio pages, etc.
• Oversee the creation of FFL venue kits for the various class modules, which includes coordinating with the Office Services and Fulfillment teams to ensure adequate supplies and providing samples for volunteer work parties.
• Perform other tasks that may be required.

Marketing Administration-

• Complete discretion to respond to all communications from FFL class attendees, instructors, Educational Alliance Program partners, and the public on FFL program matters.
• Prepare packages to high-profile cancer victims/survivors, and other direct mail
• Provide support for PCRM’s educational events, including trainings of FFL instructors and Educational Alliance Partners and continuing education events, such as the annual FFL Seminar.

Web site-

• Coordinate FFL’s Web site presence.
• Check FFL’s Web site on a scheduled intermittent basis to ensure links are working and up-to-date.
• Collect and review monthly Web site analytics reports.
• Oversee submission of class quotes and survival stories from the Web and surveys, selecting the best choices for marketing purposes and forwarding, as appropriate, quotes about classes from class participants to Communications department for Web site posting.

Miscellaneous –

• Assist team with requests to other organizations for link exchanges.
• Maintain standard operating procedures for primary areas of responsibility
• Other duties as assigned.

Required Education, Experience, and Skills

Education-

• B.S./B.A. (in related field preferred)

Experience-

• 1-3 years professional work experience (in marketing, communications, PR, nonprofit preferred)

Skills-

• Excellent written and verbal communication skills including the ability to articulate and advocate PCRM’s mission.
• Excellent research and computer skills
• Proficient use of Microsoft Office Suite
• Excellent organizational skills
• Ability to manage large quantities of diverse content, work well in a very fast-paced environment, and meet deadlines
• Must maintain a sense of urgency, efficiency, and flexibility
• Ability to develop solutions to any identified problems
• Ability to work on teams
• Ability to learn work quickly and work independently
• Creativity
• Professional skills, demeanor, and work ethic

Other Requirements-

• Enthusiasm for PCRM’s mission to promote plant-based nutrition
• Ability and willingness to travel to related seminars, conferences, training, meetings, etc.
• Interest in developing new competencies as needed for the responsibilities of the position
• Ability and willingness to work evenings and weekends as needed

Terms of employment: Full-time in PCRM’s Metro-accessible office in Washington, DC’s Friendship Heights neighborhood

Compensation: PCRM offers a competitive nonprofit salary, commensurate with experience, as well as a comprehensive benefits package that includes opportunities for continuing education and professional development.

Application Instructions

Please e-mail a cover letter (see note below) and your résumé to: careers at pcrm dot org (Please note Marketing Coordinator in the subject line of your e-mail.)

Note: Please include the following in your cover letter: a specific explanation of your interest in joining PCRM, where/how you found out about this career opportunity, and your salary requirement.