Orchestras in the Age of Edutainment
Increasingly, orchestras are experimenting with new formats and unconventional programming for classical music concerts in hopes of attracting new audiences. Smart Concerts: Orchestras in the Age of Edutainment, published by the John S. and James L. Knight Foundation,
takes stock of what's happening in concert halls around the United States and discusses four strategies for enhancing the concert experience: contextual programming, dramatization of music, visual enhancements, and embedded interpretation. Acording to author Alan Brown, if the concert experience remains fixed in time and space, the gap between orchestras and their potential audiences will only widen.