Arts and Culture
PND Connections - Artsmarketing.org
Managers of successful arts nonprofits must become artists in their own right in the art of marketing. Artsmarketing.org, a Web site developed as part of the Arts & Business Council's National Arts Marketing Project, can help arts administrators develop their techniques in audience development, branding, and other marketing skills. Accessible to novice and expert marketers alike, Artsmarketing.org provides information on hot topics in marketing, practical lessons, case studies, and research reports, as well as a list of recommended books and a glossary of marketing and nonprofit terms. Its page of resource links is an index of relevant Web sites and articles arranged by topic, and its marketing forum is an online discussion area that encourages dialogue among marketing professionals, arts managers, and others in the field. Sponsored by American Express, the National Arts Marketing Project also offers arts marketing workshops throughout the country.