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Posted on December 8, 2011
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Philanthropy and Voluntarism
Creating Shared Value in India
Given India's recent economic growth and the scope of the social problems confronting the country, Indian corporations are uniquely positioned to advance the concept of "creating shared value" (CSV) — moving beyond corporate social responsibility (CSR) and using core business assets to drive both profit and social benefit — a report from FSG finds. According to Creating Shared Value in India: How Indian Corporations Are Contributing to Inclusive Growth While Strengthening Their Competitive Advantage (62 pages, PDF), large Indian corporations as well as small social enterprise organizations are beginning to address urgent social issues such as health care and sanitation, agricultural productivity, and lack of financial services — while also pursuing profit and growth — by developing innovative products and services, new distribution networks, and improvements in productivity and cost effectiveness. The report argues that when businesses view solving social problems as an essential component of their competitive strategies, rather than merely as a way to reduce risk and earn goodwill, they are more likely to achieve large-scale, sustainable social change.
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