Research Into Action: Pathways to New Opportunities
In 2008, the Greater Philadelphia Cultural Alliance launched a campaign to double the cultural engagement in the region by 2020. According to Research Into Action: Pathways to New Opportunities (39 pages, PDF), a new report from the alliance, while attendance rates at cultural events in the greater Philadelphia region were above national averages in most disciplines, the majority of attendees considered the performances to be a "special occasion" event. Funded by the Wallace and Philadelphia foundations, the report includes five case studies that examine how patrons in the region get involved with cultural events and offers recommendations designed to boost engagement, break down barriers to access, and enhance groups' marketing efforts.
