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Posted on July 5, 2009
Philanthropy and Voluntarism
Just Enough Planning Guide
With funding from the
Gordon and Betty Moore Foundation
,
Spitfire Strategies
and the
Communications Leadership Institute
have issued a
Just Enough Planning Guide
(44 pages, PDF) to help nonprofits develop issue, policy, and public education campaigns. The guide and accompanying interactive
Web site
offer advice on nine stages of campaign planning — including setting clear, measurable, and achievable goals and prioritizing one's target audience — as well as outside
resources
and a printable
planning tool
(1 page, PDF).
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