Knight News Release Workshop
The John S. and James L. Knight Foundation's Communications Portal provides Knight grantees with tools and information about how to create a media plan and measure their communications efforts. The Knight News Release Workshop, for instance, offers a step-by-step guide to writing and polishing clear and useful news releases. Among its tips for writing successful news releases: pinpoint a message, identify appropriate news outlets, and stay in touch with funders. The list of things to avoid includes using jargon and trying to cram in too many numbers and figures. The virtual workshop also provides samples of successful news releases and a list of helpful polishing tools.