 Headlines
OMB Watch Posts Recommendations for Strengthening
Nonprofit Sector
Aspen Institute Releases Statement on Nonprofit
Advocacy Role
Robin Hood Foundation Honors Heroes in Fight Against
Poverty
More Dot-Commers Seeking
Nonprofit Jobs
Falling Stock Market Begins to Affect Charities
Cause-Related Marketing Catches on During Holiday
Season
New Report Grades States on College Opportunities
World Health Organization and OSI Launch Health Network
for Developing World
International Trachoma Initiative Expands Efforts
British University to Establish Research Center on
Corporate Social Responsibility
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PHILANTHROPY NEWS DIGEST
According to a study commissioned by the marketing firm
Cone Inc., 74 percent of retailers say they have increased
their participation in charitable activities over the past
five years. "With price and quality of products so
similar, one way for a retailer to differentiate his
product is through cause marketing," said Ann Chan, an
account executive in Cone's cause branding outreach
division. "It creates an emotional bond between consumer
and retailer."
As both retail stores and charities begin to experience
the effects of a slowing economy, retailers and
fundraisers are counting on their partnerships to help
increase sales and donations. One popular trend is the
discount-card, which gives shoppers who purchase a special
$50 card from a charity a 20 percent discount at
participating stores for a limited time.
The discount-card program has enabled some organizations
to significantly boost their fundraising during the
holidays. The Dallas-based Family Place, a shelter for battered
women and their children, sold over 12,000 cards last
year, raising some $600,000 in the process. And in
Colorado, a similar discount card program helped the
Colorado's Children Campaign
raise more than $100,000.
Zimmerman, Ann. "Promotional Ties to Charitable Causes
Help Stores Lure Customers." Wall Street Journal 12/4/200,
p. B1, B4.
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