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PHILANTHROPY NEWS DIGEST
The telecommunications company Ericsson has announced the
launch of Ericsson Response, a global initiative
aimed at developing an improved response to human
suffering caused by disasters. The initiative formalizes
Ericsson’s commitment to the issue based on its previous
involvement and experience in various disaster response
efforts throughout the world.
"Ericsson Response was created following consultation with
international disaster relief agencies, and our own
experience in disaster response efforts," said Kurt
Hellström, president of Ericsson. "We recognize that in
recent years, disasters have increased in severity and
scope and we want to do our part, through communications
aid, expertise, and our position as a global company, to
support faster and coordinated approaches to disaster
response efforts."
Ericsson Response includes initiatives to establish
disaster preparedness programs in partnership with the
United Nations Development Program (UNDP)/the Office for
the Coordination of Humanitarian Affairs (OCHA), and the
International Federation of Red Cross and Red Crescent
Societies (IFRC). The company will also initiate a global issue advocacy campaign designed to increase support for disaster response as a means of driving additional corporate involvement in the issue. In addition, the project's Web site will help share model practices and provide other resources on disaster management.
"Ericsson Pledges Support for Improved Disaster Response." Ericsson Press Release 4/11/2000.
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