Sponsorship: Advantages and Disadvantages of Affiliation for Grantseeker and Sponsor
Whether you are seeking out a new sponsor or
trying to convince some group with which you presently are affiliated to serve
in this capacity, you should stress the advantages of this arrangement when you
approach potential sponsors. Since you may have to sell your grant idea to a
funder later on in much the same way that you sell yourself to a sponsor,
consider this as a sort of preapplication exercise.
The advantages to the organization sponsoring you will vary depending
upon the nature of your grant idea and the type of sponsor. The
best way to begin the process of selling your idea is to sit down
and make a list of what advantages you can foresee for potential
sponsors. Here are some suggestions of possible benefits to sponsors
to help get you started:
- By sponsoring your grant project, the organization in question
may attract new funders to its own programs, thereby making it
possible to bring to the attention of potential funders other
services in addition to your grant project that the sponsoring
organization may provide.
- The grant money you bring in may help to
spread the sponsor's own overhead charges and defray some indirect costs.
- If your project is successful, the sponsoring
organization shares the honors or benefits from your ideas.
- Serving as a sponsor for your grant project
may enable the organization to expand its own services or programs with a
minimal financial outlay from its own annual budget. (The desk, phone,
laboratory, and so on are already there.)
- In some instances a sponsor may pre-empt the
competition that you might present to them were you to go elsewhere with your
ideas.
Some of the advantages to be gained by you, the
individual grantseeker, when affiliating with a sponsor have already been
touched upon: increased availability of otherwise restricted grant funds,
enhanced credibility and prestige as an applicant, and access to a wide range
of institutional facilities, equipment, and support services. Other possible
plusses are better working conditions and experienced professional assistance
in such areas as publicity and fiscal management. Whereas some projects require
your spending considerable time administering the funds, affiliation with a
large institutional sponsor can turn some of the managerial duties over to the
sponsor. An additional incentive is the medical insurance and other benefits
that some associations provide at relatively low group rates to those they
sponsor.
There are, of course, disadvantages to a
sponsoring arrangement, many of which are endemic to the concept of
"collective work" in a highly technological society. Many individual
grantseekers fear that sharing their labors will inhibit the creativity and
originality of their proposed project, and this fear is somewhat justifiable.
For along with affiliation comes the possible loss of autonomy and the
resulting sense of obligation. Such indebtedness may be either explicit or
implicit in a sponsoring arrangement.
According to an old saying, "there is no
such thing as a free lunch." This is particularly true of sponsoring
arrangements. If a group becomes your sponsor, it's
a pretty safe bet that the leaders of that organization will expect something
in return, be it servility on your part,
reflected prestige, enhanced public image, or some
kind of a finished product (e.g., a report, a new Web site, a booklet, or a
training module).
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