Corporate Philanthropy in the Arts:
A Resource List
Businesses continue to play a significant role in supporting the arts through their corporate foundations, direct-giving programs, or marketing departments. This resource list contains citations to selected works from the Foundation Center's bibliographic database, Catalog of Nonprofit Literature, for people interested in learning more about corporate philanthropy in the arts. For complete bibliographies on related topics, search Catalog of Nonprofit Literature using any combination of the following subject headings: Arts, Dance, Films and video, Museums, Music, Performing arts, Theater, Corporate foundations, Corporate giving programs, Corporate philanthropy, Corporate sponsorship, Corporations, or Fundraising--corporate sponsorships (click here).
Corporate Philanthropy in the Arts
- "Best Practices in Selling Arts Sponsorship." IEG Sponsorship Report, vol. 27, (21 April 2008): p. 1-3.
- Provides arts organizations with advice on securing sponsorships during challenging economic periods. The article suggests that organizations can explore several strategies, such as building business opportunities and enhancing existing deals.
- The Corporate Philanthropist: Investing in Arts & Culture (Spring 2007): 8 p.
- In this special issue, executives from businesses and nonprofits share perspectives and best practices on corporate philanthropy and the arts.
- Lewis, Nicole. "Vying for Corporate Support." Chronicle of Philanthropy, vol. 19 (23 August 2007): p. 14, 16.
- This article provides an overview of the methods and pitfalls of seeking and maintaining corporate sponsorships on the part of arts organizations. Explores the practice of arts groups bringing corporate representatives on to their boards, and mentions the arts-oriented giving trends of several large companies.
Case Studies and Examples
- Case Studies. Long Island City, NY: Business Committee for the Arts, 2003. 57 p. (loose-leaf) Call Number: 202 BCA. See related case studies online
- Contains more than 50 case studies of partnerships between businesses and arts organizations.
- Daellenbach, Kate, John Davies, and Nicholas J. Ashill. "Understanding Sponsorship and Sponsorship Relationships: Multiple Frames and Multiple Perspectives." International Journal of Nonprofit and Voluntary Sector Marketing, vol. 11 (February 2006): p. 73-87. Subject File Number: 137.
- The researchers use the illustration of a New Zealand arts sponsorship as an example.
- Garber, Marjorie. Patronizing the Arts. Princeton, NJ: Princeton University Press, 2008. Call Number: 202 GAR
- Examines the history of patronage, and discusses both its positive and negative effects on the arts. Chapter 3 explores support of the arts by business. Preview this title on Google Book Search
- Rectanus, Mark W. Culture Incorporated: Museums, Artists, and Corporate Sponsorships. Minneapolis, MN: University of Minnesota Press, 2002. x, 298 p. ISBN: 0-8166-3852-7. Call Number: 438 REC.
- An examination of corporate influence in arts and culture, presenting examples mainly from Germany and the United States. Elaborates on the development of cultural politics at multinational corporations such as AT&T, BMW, DaimlerChrysler, IBM, and Philip Morris. Analyses the relationships among sponsors, artists, audiences, grantmakers, governments, museums, and other cultural organizations. Concludes with a chapter on the "cybersponsorship" of virtual museums on the Internet. Preview this title on Google Book Search
- Schanke, Robert A. (ed.) Angels in the American Theater: Patrons, Patronage, and Philanthropy. Carbondale, IL: Southern Illinois University Press, 2007. xiv, 314 p. Call Number: 206 SCH ANG.
- In this compilation, various specialists contribute essays about patronage of the theater by individual donors, foundations, and corporations. Otto H. Kahn, Lucille Lortel, David Geffen, The MacArthur Foundation, and the Disney Corporation are among those profiled. Schanke's introduction provides a summary of theater funding since 1900. Preview this title on Google Book Search
Surveys and Reports
- The BCA Report: 2004 National Survey of Business Support for the Arts. Long Island City, NY: Business Committee for the Arts, 2004. 62 p. Call Number: 438 BCA 2004
- Presents detailed findings from a 2004 survey of 600 companies, and gives statistical analysis according to size of corporate budget and region located.
- Lawrence, Steven. "Vital Signs: Arts Funding in the Current Economy." Grantmakers in the Arts Reader, vol. 20 (June 2009)
- Examines the outlook for foundation grants to arts and culture in 2009, including corporate foundation giving, based on data from the Foundation Center. Download.
- Muirhead, Sophia A. Corporate Contributions. New York, NY: Conference Board, annual. Call Number: 438 CON COR.
- Summarizes the results of the Conference Board's annual survey of giving by the largest U.S. corporations. Charts include percentages of recipients by subject, the top 50 donors of cash and non-cash giving, and largest givers by industry.
- Prescott, Kate The Quality and Nature of Corporate Support for the Arts. Washington, DC: Americans for the Arts, 2007. 15 p.
- A pilot research study conducted by Prescott & Associates that explores the changing corporate philanthropic landscape and its impact on the arts.
- Indiana University Center on Philanthropy; Brown, Melissa S. (ed.) Giving USA: The Annual Report On Philanthropy. Indianapolis, IN: American Association of Fund Raising Counsel Trust for Philanthropy, annual. Call Number: 401 AAFR.
- An annual statistical analysis of charitable contributions, distribution, donors, recipients, sources of philanthropy, and areas of philanthropic opportunity. Sources analyzed include individuals, bequests, foundations, and corporations. Subject areas studied include arts, culture, and humanities, among many others. A separate section lists studies of giving in specific states. Contains numerous charts, lists, and statistical tables. Of particular note are the listings of gifts of five million dollars or more by individuals.
Technical Assistance Organizations
- American Association of Museums
- The organization develops best practices and provides advocacy on behalf of the museum community. Useful resources on the organization's web site includes Guidelines for Museums on Developing and Managing Business Support.
- Arts and Business Council Inc.
- The Arts and Business Council develops mutually beneficial partnerships between arts organizations and businesses. Visit the Web site to learn about the Business Volunteers for the Arts Program that provides pro bono management consulting to nonprofit arts groups.
- Business Committee for the Arts
- The Business Committee for the Arts also helps businesses collaborate with arts groups. The Web site includes information on its programs, excerpts from lecture series, news articles, as well as survey data on business support of the arts.
- Daw, Jocelyne. Cause-Marketing for Nonprofits: Partner for Purpose, Passion, and Profits. Hoboken, NJ: John Wiley & Sons, 2006. 278 p. Call Number: 723 DAW.
- The guide begins with a discussion of the cause-marketing movement and outlines major trends that have emerged. The main sections present a strategic approach for developing cause-marketing partnerships with companies. Also identifies best practices and examines several case studies. Preview this title on Google Book Search
- Grey, Anne-Marie; Skildum-Reid, Kim. The Sponsorship Seeker's Toolkit. 2nd ed. Sydney, Australia: McGraw Hill, 2003. xix, 217 p. ISBN: 0-074-712217. Call Number: 726 GRE.
- A guidebook that explains how to search, obtain, and keep corporate sponsorships. Part 1 elaborates on the development of sponsorship strategies and marketing plans. Part 2 provides advice on conducting research, writing proposals, selling sponsorships, and carrying out negotiations. Part 3 examines issues that nonprofits may face after obtaining a sponsorship, including publicity, evaluation, and renewals.
- Martin, Patricia. Made Possible By: Succeeding with Sponsorship. San Francisco, CA: Jossey-Bass Publishers, 2003. xvii, 138 p. ISBN: 0-7879-6502-2. Call Number: 726 MAR.
- This workbook explains how corporate sponsorship typically works and provides information to help nonprofits assess their capacity for engaging in this type of relationship. Part two provides practical advice for finding a sponsor and fulfilling the contract. Includes numerous worksheets, templates and samples.
- Skinner, Bruce E.; Rukavina, Vladimir. Event Sponsorship. Hoboken, NJ: John & Wiley Sons, 2003. xxii, 298 p. ISBN: 0-471-12601-2. Call Number: 726 SKI.
- A guide on obtaining corporate sponsors for any event, such as charity benefits, conventions, and arts-related events. Topics covered include marketing plans, sponsorship proposals, legal issues, evaluation, networking, and the international trends. Illustrated throughout with case studies and examples. Appendices contain resource lists and a sample documents. With index.
- Ukman, Lesa. IEG's Guide to Sponsorship: Everything You Need to Know About Sports, Arts, Event, Entertainment and Cause Marketing. Chicago, IL: IEG, Inc, 2006. 154 p. Call Number: 568 UKM.
- Tips for Securing Successful Corporate Partnerships [video recording]
- Nancy Lublin, CEO of Do Something, speaks with Michael Seltzer about her strategies and success in partnering with corporations to support the two organizations that she has led: Dress for Success New York and Do Something. Nancy shares her tips on getting your foot in the corporate door.t.
- Scanlan, Eugene A. Corporate and Foundation Fund Raising: A Complete Guide from the Inside. Frederick, MD: Aspen Publishers, 1997. xv, 276 p. (Aspen's Fund Raising Series for the 21st Century). ISBN: 0-8342-0936-5. Call Number: 720 SCA.
- An overview of the various types of corporate foundations and giving programs, as well as private and community foundations is presented, followed by appropriate techniques of approaching them effectively. Preview this title on Google Book Search
- Scott, Sheldon K. Successful Corporate Fund Raising: Effective Strategies for Today's Nonprofits. New York, NY: John Wiley & Sons, 2000. xiv, 190 p. (Wiley Nonprofit Law Finance and Management Series). ISBN: 0-471-35016-8. Call Number: 720 SCO.
- Zukowski, Linda M. Fistfuls of Dollars: Fact and Fantasy about Corporate Charitable Giving. Redondo Beach, CA: EarthWrites Publishing, 1998. 196 p. ISBN: 0-9661314-2-8. Call Number: 720 ZUK.
- Covers the basics of corporate giving solicitation, as well as the elements of proposals and budgets. Also discusses how to respond to a funding decision. Indexed.
- Foundation Center. Grabois, Andrew. National Directory of Corporate Giving. New York, NY: Foundation Center, annual. Call Number: 100 FC NAT.
- Profiles more than 3,500 corporations that make contributions to nonprofit organizations through corporate foundations or direct-giving programs. Entries provide a general description of the company and its activities with specific information on giving programs and foundations, including: name, address, telephone number, contact person, financial data (with assets, high and low gifts, and amount and number of employee matching gifts), purpose and activities, limitations, types of support, application information, and sample grants (when available). Indexed by officers, donors, and trustees; geographic location; international giving; types of support; subject; types of business; and by name of corporation, giving program, and foundation. Includes guidelines for grantseekers, a glossary, and bibliography. Available for purchase
- Ukman, Lesa (ed.) IEG Sponsorship Sourcebook: the Comprehensive Guide to Sponsors, Properties, Agencies and Suppliers. Chicago, IL: IEG Inc, annual. Call Number: REF 568 IEG.
- Compiled for the benefit of corporations looking for sponsorship opportunities, the IEG Sponsorship Sourcebook can also be helpful for nonprofits seeking sponsors for their events. Section one includes contact name, address, and telephone and fax numbers of the 300 most often-mentioned sponsors, arranged alphabetically. Section two is an alphabetical list of sponsors. Sections three through six list sponsorship opportunities by location, by U.S. region and foreign country, and by category. Section seven contains a directory of sponsored events by month. Section eight lists sponsors by category and nine lists services and suppliers.
- Matching Gift Register Leesburg, VA: HEP Development Services, annual. Call Number: 135 MAT.
- Presents data on nearly 14,000 companies and subsidiaries that match employee gifts to nonprofits, such as educational institutions and arts organizations.
- Foundation Directory Online
- A subscription-based service that allows you to search the Foundation Center's database for corporate foundations and corporate giving programs.
- Frequently Asked Questions (FAQs)
- The Foundation Center's FAQs contains over 100 well-researched answers to questions on a wide range of topics including corporate philanthropy.
- Committee Encouraging Corporate Philanthropy (CECP)
- The international membership group seeks to advance corporate giving and inspire other business leaders to make a commitment to philanthropy. CECP's quarterly publication is available online: The Corporate Philanthropist.