Summary of The Nonprofit Entrepreneur

In The Nonprofit Entrepreneur, consultant and social entrepreneur Edward Skloot brings together the nation's top practitioners and advisors in the field of nonprofit enterprise. Each demonstrates — through vivid case studies, common-sense work plans, and tried-and-true experience — how nonprofits can launch successful earned income ventures without compromising their missions. This volume addresses the concerns of a wide range of nonprofits — from the small grassroots organization thinking about expanding into product or service marketing to the large national nonprofit in search of fresh ideas for both ongoing and new ventures.

All nonprofits will benefit from the analysis and hands-on guidance presented in each chapter:

• Edward Skloot's basic "starter kit" for new ventures
• Bruce Hopkins on legal issues in earned-income venturing
• Christopher Lovecock and Charles Weinberg on effective marketing techniques
• Cynthia Massarsky on sound business planning practices
• Ellen Arrick on the financial risk lenders and investors look for
• Wim Wiewel on appropriate organizational structures for venturing
• Elliott Lang on museums and their retail operations
• Nancy Haycock on identifying potential pitfalls for smaller nonprofits

The Nonprofit Entrepreneur offers a prudent, measured approach to nonprofit enterprise, emphasizing thorough analysis and ongoing vigilance throughout. It is the nonprofit's essential guide to minimizing the risks and reaping the benefits of viable income-generating ventures.