Summary of Promoting Issues and Ideas

This all-in-one guide tells you everything you need to know about public relations. M Booth & Associates, specialists in promoting the issues and ideas of nonprofit groups, present proven strategies that will put your organization on the map and help it establish a niche in the increasingly crowded marketplace of ideas.

Nonprofit organizations do not necessarily "sell" themselves merely through the justness of their cause or the strength of their programs. In this age of communications overload and fierce competition for recognition and support, it is vital that public relations become an integral part of the management of your organization — regardless of its size, scope, or budget.

Promoting Issues and Ideas will help you achieve the following:

• Build credibility for your organization.
• Garner support for a fundraising campaign.
• Promote a name change.
• Build coalitions.
• Increase the use of your services.
• Build public support for an issue.
• Increase membership.
• Publicize your research findings.
• Promote an event.

Included also are the nuts-and-bolts of publicity, speechmaking, and staging special events — from budgeting on a shoestring to dealing intelligently with new communications technologies to the final stage evaluation of your PR efforts. And Promoting Issues and Ideas contains sample materials created and used by PR professionals.