Table of Contents

1. The Public Relations Plan
2. Developing Information Materials
3. Publicity
4. Advertising — A Printer
5. Speaking Before the Public
6. Special Events
7. Crisis Management
8. The New Communications Technologies
9. Evaluating a Public Relations Effort

Appendix A: Public Relations Resources and Commercial Services
Print Publicity Resources
Broadcast Publicity Resources
Commercial Public Relations Services
Appendix B: Information Technology Resources and Services
Appendix C: Glossary
Appendix D: Public Relations Bibliography

Index