Where can I find examples of levels of recognition for corporate sponsorship?

Sample levels of recognition for corporate sponsorship are usually difficult to find, via print or the Internet, because they are typically tailored very specifically to the nonprofit organizing the fundraising event.

However, there are some resources that provide this information, including:

• The Indiana University Alumni Association has a Sample Corporate/Annual Sponsorship Letter available on its site (http://alumni.indiana.edu/clubleaders/sample-sponsorship.html).

• The Association of Corporate Counsel has a Sample Sponsorship Request Letter available on its site (http://www.acca.com/vrp/resources/swohrequest.html).

• The Association of Clinical Research Professionals makes the corporate sponsorship agreement of its Minnesota Chapter available online (http://www.acrpnet.org/network/toolchest/Minnesota_Sponsorship_Agreement.doc).

• You can also try a number of Internet search engines such as Google using the keywords "sample corporate recognition sponsorship".

The following print resources contain additional information on corporate sponsorship letters and arrangements:

• Allen, Sylvia; Amann, C. Scott. How To Be Successful at Sponsorship Sales (rev. ed.). Holmdel, NJ: Allen Consulting Inc. 2003. Explains the many facets and considerations of entering into sponsorship arrangements with corporations, from researching potential partners, making contact, legal issues and contracts, to closing the deal. Worksheets are included.

• Grey, Anne-Marie; Skildum-Reid, Kim. The Sponsorship Seeker's Toolkit (2nd ed.). Sydney, Australia: McGraw Hill. 2003. A guidebook that explains how to search, obtain, and keep corporate sponsorships. Discusses the development of sponsorship strategies and marketing plans, provides advice on conducting research, writing proposals, selling sponsorships, and carrying out negotiations, and examines issues that nonprofits may face after obtaining a sponsorship, including publicity, evaluation, and renewals. Appendix contains a sponsorship agreement worksheet.

• "What ties them together? Marketing for causes and commerce". Better Business Bureau Wise Giving Guide (Holiday issue, 2003) p. 2-6. According to IEG, nonprofits will earn $921 million from cause-related marketing arrangements with companies. This is a brief guide about how to create such an alliance.

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