Philanthropy Chat: Mal Warwick Discusses Effective Fundraising Strategies During Challenging Economic Times
San Francisco, CA
February 24, 2009
Mal Warwick has just written the book on how to respond to the recession: Fundraising When Money is Tight. Listen to this interview, conducted by Janet Camarena of the Foundation Center-San Francisco, to learn how to use scenario planning as a tool, avoid common mistakes, plan for leaner times, and strengthen your case for giving.
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Total running time: 37 minutes, 30 seconds
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Mal Warwick has been raising money professionally since 1979 and has gained worldwide recognition as an author, consultant, and trainer. He has written or edited nineteen books, including Fundraising When Money is Tight and How to Write Successful Fundraising Letters. Mal is founder and chairman of Mal Warwick Associates and co-founder of Donordigital (Berkeley, Calif.), which specialize in direct response fundraising. He has been a top-rated speaker at fundraising conferences throughout North America for 20 years, and worldwide since 1999. Mal served in 2007-2008 as chair of the Resource Alliance, which has organized the International Fundraising Congress in the Netherlands for more than 25 years. He has taught fundraising on six continents to nonprofit executives from more than 100 countries. A Peace Corps volunteer in Ecuador in the 1960s, he has lived in Berkeley since 1969.
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