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It's How We Live: Branding Strategies for Socially Responsible Organizations

New York, NY
February 20, 2007

Segment 4: Why Brand-Driven Communications?

Requires the latest version of Macromedia Flash Player.

Running time: 5:00

View segments:

Segment 1: Foundation Center Introduction [1:40]

Segment 2: Overview [1:37]

Segment 3: What's Your Favorite Brand? [4:12]

Segment 4: Why Brand-Driven Communications? [5:00]

Segment 5: The Law of the Word [1:28]

Segment 6: The Law of Focus [2:25]

Segment 7: The Law of Leadership [1:41]

Segment 8: The Law of Authenticity [1:32]

Segment 9: The Law of Consistency [2:52]

Segment 10: Branding Principles [1:52]

Segment 11: ATC Case Study [4:34]

Segment 12: Questions & Answers [5:16]

Total running time: 34:09

All rights reserved. This video is for private use only. Any unauthorized reproduction, distribution, or exhibition of all or any part of this video without written permission is prohibited.

 
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