It's How We Live: Branding Strategies for Socially Responsible Organizations
New York, NY
February 20, 2007
Segment 3: What's Your Favorite Brand?
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Running time: 4:12
Segment 1: Foundation Center Introduction [1:40]
Segment 2: Overview [1:37]
Segment 3: What's Your Favorite Brand? [4:12]
Segment 4: Why Brand-Driven Communications? [5:00]
Segment 5: The Law of the Word [1:28]
Segment 6: The Law of Focus [2:25]
Segment 7: The Law of Leadership [1:41]
Segment 8: The Law of Authenticity [1:32]
Segment 9: The Law of Consistency [2:52]
Segment 10: Branding Principles [1:52]
Segment 11: Case Study [4:34]
Segment 12: Questions & Answers [5:16]
Total running time: 34:09
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