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Philanthropy Chat: Fundraising via Online Social Networks

October 5, 2010

Susan Gordon Causes, a Facebook application, builds online tools for people to mobilize their friends for collective action. Since its launch in 2007, Causes has helped groups to raise more than $27 million through this platform. Susan Gordon, Causes' Nonprofit Coordinator, joins us to discuss effective use of online social networks for fundraising, integrating Causes into your organization's year-end fundraising plans, and insights for building community and fundraising opportunities online.

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Total running time: 33 minutes, 30 seconds

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