Skip directly to page content.
Foundation Center
Home Profile Search Site Map Ask Us Donate Now
About Us Locations Newsletters Press Room PND
Knowledge to build on.  
Events

Event Calendars
- Atlanta
- Cleveland
- New York
- San Francisco
- Washington, DC
- Webinars

Events Archive
- Video
- Audio
- Webinars
Events Archive

Capturing the Attention of the Next Generation of Online Donors

New York, NY
June 30, 2010

Andrew Magnuson This presentation focuses on a landmark study by Edge Research, Sea Change Strategies and Convio: The Next Generation of American Giving. The research team analyzed the giving habits and communication preferences of Gen Y, Gen X, Baby Boomers, and Matures.

1:00:47   Part Two: The second half of the program identifies specific characteristics of each cohort, with recommendations for utilizing tactics that effectively communicate your organizational message to them.

Presenter: Andrew Magnuson, senior strategy consultant, Convio.



Download mp3 (8.13 MB)
Right-click and choose "Save Target As"

Total running time: 1 hour, 39 minutes, 27 seconds

All rights reserved. This audio recording is for private use only. Any unauthorized reproduction, distribution, or exhibition of all or any part of this audio recording without written permission is prohibited.

 
foundationcenter.org
© Foundation Center
All Rights Reserved.
Privacy Policy