Capturing the Attention of the Next Generation of Online Donors
New York, NY
June 30, 2010
This presentation focuses on a landmark study by Edge Research, Sea Change Strategies and Convio: The Next Generation of American Giving. The research team analyzed the giving habits and communication preferences of Gen Y, Gen X, Baby Boomers, and Matures.
1:00:47 Part Two: The second half of the program identifies specific characteristics of each cohort, with recommendations for utilizing tactics that effectively communicate your organizational message to them.
Presenter: Andrew Magnuson, senior strategy consultant, Convio.
Download mp3 (8.13 MB)
Right-click and choose "Save Target As"
Total running time: 1 hour, 39 minutes, 27 seconds
All rights reserved. This audio recording is for private use only. Any unauthorized reproduction, distribution, or exhibition of all or any part of this audio recording without written permission is prohibited.